THE TRANS-INDIA CHALLENGE
While India is gradually winning the battle against extreme financial poverty, there are still more than 61 million people that fall into that category. Is the model of global charity – the language of donors and beneficiaries – failing the very people it is designed to help? Meanwhile, as India’s growing urban population discards millions of tons of ‘useable’ waste daily, rural communities face economic hardship.
The TransIndia Challenge aims to shine a light on a new way of doing things; a model which helps rural communities make a difference to their own lives while retaining their dignity. A ‘circular economy’ that gives a hand-up, not a hand-out.
In February 2020, retired businessman Alan Braithwaite, and his wife Pat, will drive 5,600 Km in 34 days across India and back in a Morgan three-wheeler. The aim is to raise £200,000 for Goonj, an award-winning, India-based voluntary organisation which turns urban surplus into a powerful resource that rewards self-development of rural communities. The money will also fund academic research into the benefits of a ‘circular economy’ to communities in India and beyond.
Why Not Join Us?
You too can be part of the Trans-India Challenge. To find out more, spend a few moments watching the presentation opposite.
The Morgan Three-Wheeler
Possibly the most unlikely vehicle to choose for a 5,600km (3,500 mile) trip around India, this is the Trans-India Challenge Morgan 3-Wheeler.